The image depicts a sleek, modern kitchen with a warm, inviting feel. A large central island with a light wood countertop and navy blue base serves as the focal point, featuring three leather barstools and hanging pendant lights above. A fruit bowl with bananas adds a homey touch. To the right, navy blue cabinets with brass handles contrast with white hexagonal backsplash tiles, while the left side shows a wooden dining table with bench seating, accented by emerald green cushions. The herringbone-patterned wood floor ties the room together, while potted plants bring a fresh, natural element to the space.

Case Study

DNS Property
Developer

DNS is a prominent property developer focused on delivering high-quality renovations that transform residential spaces. In collaboration with ANI Group, DNS sought to enhance its marketing strategy by leveraging innovative visual solutions. ANI Group specialises in photography and immersive tours, enabling clients to experience properties in a unique, engaging way.

The image shows a modern, well-lit bedroom and dressing area with a cozy, inviting ambiance. To the left, a bed with a blue floral duvet is positioned against a wall adorned with a leafy mural. The angled ceiling above adds a unique architectural touch. On the right side of the room, a white vanity with a round, backlit mirror and a cushioned stool sits near a door leading to a bright corridor. Decorative touches include plants, wooden crates used for storage, and floral arrangements in vases. Light wood flooring in a herringbone pattern extends throughout, adding warmth to the overall clean, contemporary design.

Objectives

The primary objectives of the collaboration between DNS and ANI Group were to:

Showcase DNS's renovation projects through high-quality visual content.
Provide potential clients with an immersive experience of properties without the need for physical visits.
Enhance DNS's digital portfolio to boost confidence in their craftsmanship.
Create a visual catalogue for clients to explore kitchen and bathroom options.

Implementation

ANI Group captured 14 immersive models of DNS's completed renovations, resulting in a total of 3,161 unique visitors, with an average of 226 visitors per model. Each model was designed to provide a detailed and realistic view of the properties, allowing potential clients to explore layouts, design elements, and finishing details at their convenience.

The immersive tours included:

360-Degree Views: Enabling users to navigate through rooms and spaces as if they were physically present.
High-Quality Photography: Highlighting the craftsmanship and attention to detail in DNS's renovations.
Interactive Features: Allowing clients to click on specific elements for more information, such as materials used and design choices.

Results

The partnership with ANI Group has yielded significant benefits for DNS:

Increased Engagement: The immersive models attracted 3,161 unique visitors, with an impressive average of 226 visitors per model, demonstrating strong interest in DNS's offerings.
Enhanced Confidence: The digital portfolio has consistently secured new projects for Ross and the team, as potential clients express greater confidence in the quality of workmanship showcased in the immersive tours.
Efficient Decision-Making: The immersive models serve as a comprehensive catalogue for kitchens and bathrooms, enabling clients to select fixtures and finishes based on their visual experience of the spaces.

Take a tour of 16 Lantern Close

Conclusion

The collaboration between DNS and ANI Group exemplifies the power of immersive technology in the property development industry. By providing potential clients with a virtual tour of their renovations, DNS has effectively enhanced its marketing strategy, improved client engagement, and increased project acquisition. This innovative approach not only showcases the quality of DNS's work but also streamlines the decision-making process for clients, positioning them for continued success in a competitive market.